Hi - I’m Lyda, and I love marketing.
I’m passionate about building enterprise identity, understanding customers and community, and making information fun, exciting, and engaging.
My Approach
Collaborative and Curious
I believe in the power of collaboration to create exceptional marketing and stakeholder engagement. As a team member, I work collaboratively to understand what and how to best communicate, develop communication, digital resources, and opportunities for interaction and awareness-development that not only reflects project values and goals, but exceeds your expectations.
Iterative and Growth-Oriented
I take an iterative approach in my work to ensure the final result aligns with business or brand identity, and love to find the right tools for each element of marketing and communication. Whether it be events or press releases, AI enabled content, or digital and social media brand cultivation, I take a generative approach to refine and fine-tune marketing and communication alongside my team.
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Customer, community, and client need management
Project Management: | Communication and client need assessment | CRM | Trello | Smartsheet | Microsoft Project | Qualtrics | Mailchimp |
Built and marketed successful Rover pet-care business over 4-years. Analyzed, set, and marketed service menu and price-points in Tampa Florida and Columbia South Carolina.
Designed appealing visual displays to maximize customer appeal and build product awareness
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Academic and professional excellence
3.46 GPA
Capstone Scholarship recipient
Darla Moore School of Business Dean’s List
Coursework includes: Marketing Strategic Planning, Consumer Behavior, Marketing Research, Professional Communication, Strategic Management, Operations Management, Corporate Financial Analysis
Member of USC Marketing Club
Member of the American Marketing Association (AMA)
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Cutting edge marketing tool experience
Digital Marketing and Programming: | R | SEO, digital campaign monitoring, CHAT GPT,
Content Creation: | ChatGPT | Grammarly | RFP creation | Canva | VLOOKUP | iMovie
Social Media: | Facebook | Instagram | LinkedIn | Twitter | TikTok | Hootsuite | YouTube
Marketing Strategy and Product Modifications
Focus: Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making.
Course Project: Build expertise with marketing theories and frameworks to dissect and improve marketing efforts and create memorable and consumable product marketing for clients as a team. Our team worked with a client on an app platform, and both created and presented multiple iterations of proposed content and campaigns.
Work Samples and Case Studies
Market Mapping and Landscape Analysis focused on AI Digital Marketing
Focus: This "landscape analysis" in digital marketing illustrates my ability to conduct analysis and evaluate key players, emerging trends, competitive strategies, and potential opportunities including competitor analysis, market trends, channel analysis, audience insights, and regulatory landscape.
Project: This landscape analysis and market map was created for initial framing and analysis to provide an initial scan to assist in client consultation, market assessment, analysis, and make recommendations regarding market position. This piece highlights both my skills in research and analysis, and my experience and facility with AI, digital tools, and next-gen marketing.
Writing Sample
Focus: This more narrative analysis employs the ethos, pathos, logos triangle helps brands craft persuasive strategies to connect with their target audience. Ethos builds credibility by using influencer endorsements, expert testimonials, or brand reputation to establish trust. Pathos appeals to consumers’ emotions by tapping into their desires, fears, or values. Logos strengthens the argument with facts, statistics, and logical reasoning, ensuring consumers see a rational reason to choose the brand over competitors.
Project: This analysis using the triangular structure allows us to consider a more holistic product inquiry and can serve as a guiding document used with clients or on specific projects.
Work Experience and Clients
"Lyda was amazing. It was my first time using Rover and she communicated well, was extremely flexible, and kept me updated with pictures."
Isabella B. - Rover Client
"Lyda was amazing! She followed all the directions we left and spent time with the pets as well. She kept us updated throughout, including sending pictures. We would definitely hire her again!"
Brandon D.- Rover Client
